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works: interior

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in the PARK 安福路店


interior/ 2019.04 / SHANGHAI, CHINA ,

Zuczug is a multi-brand collective platform of new lifestyle, and the store space of “In the Park” was designed by Kooo Architects.

“In the park” was born as a concept store which not only sales produce from its own brands like Zuczug, WHM, An Ko Rau as well as Extra one but also presents clothes, accessories, publications from the other brands they cooperated with.

“In the park” is a multi-brand selected shop. It could be imaged as a free and relaxed communication environment where can service all age people.

Studying amusement park facilities and furniture’s arrangement of clothing shop, started with the theory “opened to all equally” and “freedom and relaxation”.

Generally, show shelf is stand behind the wall vertically, which is a simple and efficient way to display produces to client. Most of the amusement facilities in the park are arranged in different positions in irregular shapes, so children would be excited when they visited unconsciously. Also, the produce normally will be placed in the altitude which customer easy to touch. However, variety of facilities in the park have different height, people can feel adequately the sky, air and soil. In addition, the display desk of clothing shop only uses to present produces to client. In comparison with slide in the park, it has a variety of shapes and playing methods, which not only becomes multi-functional but also is satisfied on the senses.

According to studying these different properties of space, the idea of slightly messy shops space was born. Sedulously creates the irregular design on the vision, but combination of different forms is becoming a new order space which is able to satisfy more functions and inclusiveness.
为立足于中国的多集合品牌素然(ZUCZUG)旗下的(in the park)进行的店铺空间设计。

除了独具自己的品牌哲学的ZUCZUG、WHM、An Ko Rau, Extra one外,还将与其他品牌的服饰、杂货、出版物在一家商铺同时展示。

在设计这家以公园命名的精选品牌集合店的同时,希望其本身就想象公园一样更具有包容性,能够营造一种更加自由玩耍和放松享受的氛围。

我们开始探索公园游乐设施与服装店家具的布置和形式差异,遵循着我们的理念“对所有人都平等开放”以及“可以自由放松的氛围”开始着手考虑方案设计。首先,服装店的道具相对是规则的并且陈列是相对有秩序的,但是公园的游乐设施是不规则的以及点状式分布。其次,服装店的道具一般是统一高度和单一的形式为了方便顾客的高效的游览与挑选。公园设施的高度不同,形状相对丰富多变,这种形式会带来更多有趣的功能和玩法。

通过这种研究不同的两种空间属性,商品店的形式功能结合公园的自由开放氛围,造就了一个以公园形式和氛围存在的集合品牌空间,整个空间在视觉上一眼望去没有规律,但不同的形式组合形成了这样一间可能可以满足更多功能并且更具有包容性的新秩序的空间。