DANTON is a brand that started as work clothes in France in 1935 and has a long history. Now, Danton not only provides work clothes, but also daily casual clothes that are suitable for different people and can be used for a long time.
The project is located in the Harajuku area of Shibuya, Tokyo, which is known as the representative of Tokyo street culture. We hope to be able to restore a working scene with wearing Danton clothing in this bustling street of the metropolis.

The entrance is designed with a brand logo made of old wood and brass. The brass will oxidize in the natural environment, hopineg to give the impression of the brand’s long history.

The interior is a completely open space, simple and functional.
The fluorescent tube lighting that is common in textile factories is used for the ceiling system. This system can be used for flexible layout of props, and people from the outdoors can be directly attracted by the ceiling lighting system. The floor is made of permeable floor tiles commonly seen outdoors, which are durable and casual.

      When making work clothes, people often give more consideration to practicality and durability, and do not deliberately decorate sewing lines and hardware. The design of the furniture also remains practical and functional, enhancing material properties, reducing processing and exposing fixed joints.

The display islands are made of stacked old woods, which was recycled from the  dismantlement of old building. In order to transport and preserve large pieces of wood, wood factories place small pieces between large pieces of wood to form gaps. We apply this method to props to retain the characteristics and scent of ancient wood with as little processing as possible.

The hanging rods and display racks are made from pig iron, a material commonly found in all types of factories and production spaces. In details, we expose the fixed components and use them directly.

The seats in the rest area and the door curtains in the fitting room are made of fabrics commonly used for work clothes. Guests can get close contact with the texture and sewing process of the fabrics.

Furnitures made of different materials organize the traffic flow of space and they associate with each other through effective coordination to form a natural balance.

We designed the space to fit the practicality and functionality of work clothes, minimizing processing and decoration. We hope that guests can associate with the work scene in the retail space, so that they can feel the history and philosophy of the Danton brand while experiencing the products.