The Japanese camping brand Snow Peak was founded in 1958, the core philosophy is to reconnecting people with nature, making outdoor camping integral part of life. The store is located in a tow floor space in wood zone of TaiKoo Li Qian Tan, with displays facing both the city and the interior of the mall.

Snow Peak has consistently combined sustainable development and product research. They recycle and reuse waste generated during the manufacturing process, creating a circular system. Additionally, Snow Peak practices a “permanent repair” after-sales service principle, aiming to extend the lifespan of products and impart unique value to items by long-term use. Then gradually passed on to others, forming a sustainable development cycle. The current design aims to create a camping atmosphere space while conveying the brand’s sustainable philosophy.

photo:SnowPeak
As rural urbanization accelerates, many rural buildings are being demolished or reconstructed, with structures often using rammed earth and wooden beams. These beams have unique textures and marks from history and time, carrying the spatial memories of several generations. However, during the demolition process, they are often discarded or sent to factories, contributing to cheap furniture production and increasing carbon emissions, creating more non-recyclable waste, and entering a vicious cycle. Our design focuses on the “rebirth” of these demolition waste, aligning with the brand’s sustainable philosophy to preserve unique memories in the unstoppable urbanization process.

The design aims to create a camping experience space with distinctive Snow Peak brand features. It utilizes a clean and pure exhibition space, similar to an art gallery, emphasizing product displays. By incorporating discarded wooden structures from housing demolition, the camping space and art gallery-like exhibition space are reorganized to generate a new concept exclusive to the Snow Peak TaiKoo Li Qian Tan experience store. This store can be a window to convey Snow Peak’s environmental protection philosophy.

The current situation of the store is average, it has a large glass façade but limited depth, and far from the main flow axis, so the store display space from is crucial. The removal of the original facade structure, elimination of traditional show window spaces, expand the display space to achieve optimal customer flow.

The recycled wooden beams and boards are directly used as part of the new store’s interior display through Bricolage. This allows visitors to sense the camping atmosphere created by the “tree array” when entering the store, with different textures and materials conveying the history and memory of time and space.

Snow Peak has consistently tackled the challenges of new materials, with its high-quality metal products embodying the world-renowned ” The Tsubame-Sanjo Area craftsmanship spirit.” Metal materials are used for props and the central island between the wooden beams, paying homage to the craftsmanship spirit of The Tsubame-Sanjo.photo:SnowPeak

In addition to conventional props, this design also re-creation one of Snow Peak’s core products, the solid stake, presenting it in a new form within the store.

The transparency of the space is enhanced by enlarging the glass surfaces and varying the interior display heights on the facade of the ground floor.

At the entrance of the ground floor, a brand culture display space is added to enrich the customer’s indoor experience.

On the second floor, the design approach from the ground floor is continued, with additions such as a cultural wall and a community activity area.

The cultural walls on the first and second floors employ distinct design techniques to showcase the characteristics of the brand’s products and the culture behind the brand in various forms, thereby enhancing the memorability of the space for customers.
The dressing rooms feature reclaimed old wooden boards as the main facade,complementing the wooden columns throughout the space.

The staircase is integrated with the bar counter, with a minimalist design for the handrails and consistent metal finishes to diminish the sense of volume.

The interior props are designed to echo the brand concept of camping.