Clarks SHIBUYA Clarks SHIBUYA

site 场地

Shibuya Tokyo, JAPAN

东京都涩谷区, 日本
program 主要功能

Retail store

零售店
floor area 建筑面积

80㎡

80㎡
client 业主

Clarks Japan Co., Ltd

Clarks Japan Co., Ltd
design 设计

koooarchitects

小大建筑设计事务所
staff 负责人

Shinya Kojima・Ayaka Kojima・Keitaro Yasukawa・Yasue Nakamura・Keita Kogure

小嶋伸也・小嶋綾香・泰川恵多朗・中村靖怡・小暮啓太
construction 施工

Hakusuisha Inc.

Hakusuisha Inc.
photo 摄影

Keishin Horikoshi/SS

Keishin Horikoshi/SS
Clarks Originals is known for its distinctive identity and innovative design,
while Clarks, with its versatility and high quality, has gained support from a wide range of age groups and style preferences. From dress shoes to casual sneakers, as well as seasonal sandals and boots, Clarks offers a diverse selection that appeals to many.

For the design of Clarks SHIBUYA, the brand’s flagship store, we faced the challenge of visibility due to the pedestrian bridge directly in front of the store. Our goal was to enhance the visibility of the in-store items through the existing large glass showcase, ensuring that as people approached the store, they would be drawn inside by an inviting display.

To achieve this, we focused on the side walls, aligning with the natural line of sight of passersby. One side was designed as a curved product display wall that wraps around the space, while the opposite wall was fitted with a large, full-height mirror. A single wooden panel, cut to the width of a shoe, extends in a sweeping arc from the entrance to the cashier counter at the back.

This design approach aimed to unify the diverse colors and styles of the Clarks collection into a cohesive brand experience.

Clarks Originals 以其独特的品牌身份和创新设计而闻名，而 Clarks 凭借其多样性和高品质，赢得了各个年龄层及不同风格偏好的消费者的支持。从正装鞋到休闲运动鞋，以及季节性凉鞋和靴子，Clarks 提供了丰富多样的产品选择，吸引了广泛的受众。

在 Clarks 涉谷旗舰店的设计中，我们面临的主要挑战是店铺的可见度，因为店铺正前方有一座人行天桥。我们的目标是通过现有的大型玻璃展示橱窗，提高店内商品的可见度，确保行人接近店铺时能够被吸引入内。

为此，我们将设计重点放在了侧墙上，使其与行人的自然视线保持一致。一侧被设计为弧形的产品展示墙，环绕整个空间，而另一侧则安装了一面大型的落地镜。一块按照鞋子宽度切割的木质面板，从入口处以优美的弧线延伸至店铺后方的收银台。通过这种设计，我们希望将 Clarks 系列丰富多样的颜色和风格统一为一个和谐的品牌体验。

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site 场地

Shibuya Tokyo, JAPAN

东京都涩谷区, 日本
program 主要功能

Retail store

零售店
floor area 建筑面积

80㎡

80㎡
client 业主

Clarks Japan Co., Ltd

Clarks Japan Co., Ltd
design 设计

koooarchitects

小大建筑设计事务所
staff 负责人

Shinya Kojima・Ayaka Kojima・Keitaro Yasukawa・Yasue Nakamura・Keita Kogure

小嶋伸也・小嶋綾香・泰川恵多朗・中村靖怡・小暮啓太
construction 施工

Hakusuisha Inc.

Hakusuisha Inc.
photo 摄影

Keishin Horikoshi/SS

Keishin Horikoshi/SS

PROJECT DATA SHOW LESS

Clarks Originals is known for its distinctive identity and innovative design,
while Clarks, with its versatility and high quality, has gained support from a wide range of age groups and style preferences. From dress shoes to casual sneakers, as well as seasonal sandals and boots, Clarks offers a diverse selection that appeals to many.

For the design of Clarks SHIBUYA, the brand’s flagship store, we faced the challenge of visibility due to the pedestrian bridge directly in front of the store. Our goal was to enhance the visibility of the in-store items through the existing large glass showcase, ensuring that as people approached the store, they would be drawn inside by an inviting display.

To achieve this, we focused on the side walls, aligning with the natural line of sight of passersby. One side was designed as a curved product display wall that wraps around the space, while the opposite wall was fitted with a large, full-height mirror. A single wooden panel, cut to the width of a shoe, extends in a sweeping arc from the entrance to the cashier counter at the back.

This design approach aimed to unify the diverse colors and styles of the Clarks collection into a cohesive brand experience.

Clarks Originals 以其独特的品牌身份和创新设计而闻名，而 Clarks 凭借其多样性和高品质，赢得了各个年龄层及不同风格偏好的消费者的支持。从正装鞋到休闲运动鞋，以及季节性凉鞋和靴子，Clarks 提供了丰富多样的产品选择，吸引了广泛的受众。

在 Clarks 涉谷旗舰店的设计中，我们面临的主要挑战是店铺的可见度，因为店铺正前方有一座人行天桥。我们的目标是通过现有的大型玻璃展示橱窗，提高店内商品的可见度，确保行人接近店铺时能够被吸引入内。

为此，我们将设计重点放在了侧墙上，使其与行人的自然视线保持一致。一侧被设计为弧形的产品展示墙，环绕整个空间，而另一侧则安装了一面大型的落地镜。一块按照鞋子宽度切割的木质面板，从入口处以优美的弧线延伸至店铺后方的收银台。通过这种设计，我们希望将 Clarks 系列丰富多样的颜色和风格统一为一个和谐的品牌体验。

READ MORE SHOW LESS