DANTON FUKUOKA is located at a unique corner site, where the spatial interface is open on three sides—the two short sides and one long side all face public walkways, with only one long side retained as a solid wall. While this special spatial layout provides excellent visibility and openness from multiple directions, the limited wall surface for effective display makes it challenging to express the brand’s philosophy through the space.

From the perspective of visitors approaching from the short sides, we felt that simply finishing the existing flat wall would result in a weak visual impression. In such a case, customers’ lines of sight may pass straight through the store and land on the shops beyond. To address this, we use spatial design to draw the customer’s gaze while maintaining openness, thereby enhancing brand recognition.

To achieve this, we proposed a gently curved display wall that bulges outward from both ends of the solid wall toward the center. Made primarily of wood, the wall forms a subtle curvature acts as a visual catch from both sides, drawing people into a sequence of encounters with the merchandise as they walk by.

This curved display wall also responds to the U-shaped flow of movement and sightlines of visitors within the open corridor. As customers walk along the passage and glance toward the store, the curvature of the wall continues to present the merchandise frontally, creating a natural and continuous visual dialogue that enhances the interactive experience between the brand and its audience.

We also made full use of the space behind the curved wall. The central area, which offers the most depth and visibility, was designated for the cash register and storage, optimizing operational efficiency. In the more recessed corner behind a large column, we placed two fitting rooms to ensure privacy within the open store environment. The sharpest angled corners of the space, which accommodate building equipment (PS), are designated as maintenance access paths.

By embracing the highly open nature of the site and transforming its limitations, we aimed to create a spatial design that balances brand identity with functionality.